We Are All Weird: The Myth of Mass and The End of Compliance
First published in the USA by Amazon Encore
The one-size-fits-all factory oriented world is disappearing so fast, we can feel it. The rise of addressable tribes, of mini-communities and people obsessed with causes, hobbies and passions is changing politics, economics, marketing, manufacturing and everything else. You can fight to protect the status quo (and lose) or engage in the most important revolution of our time. This manifesto is a call to action for anyone who ever cared a lot about something.