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Tribes: We Need You to Lead Us

First published in the USA by Portfolio (Penguin US)

"Tribes is an inspirational book, not as a "how-to-lead" book. Tribes help us to find that leader within each of us. You don't have to be the president or the CEO to lead. And perhaps your area of leadership doesn't even involve your work.
May be there is a cause you feel so strongly about (AIDS, breast cancer, heart disease, disadvantaged children, whatever) that you feel compelled to step into a leadership role.
The truth is, that now, no one is powerless. We all have a voice. Seth Godin's Tribes reminds us that there is a leader living inside each of us. It is up to us to live up to the calling of leadership and to realize that we can lead the change we would like to see in our own corner of the world." Facebook, Twitter and other social networks allow us to do so.

Seth Godin

Seth Godin
Seth Godin (né le 10 juillet 1960) est un entrepreneur américain, ancien responsable du marketing direct de Yahoo, ainsi qu'un auteur et conférencier à succès sur des problématiques du marketing.Il a notamment popularisé le thème du permission marketing ("marketing par permission", un mode d'approche de la communication/publicité qui demande l'autorisation des personnes ciblées, contrairement au "marketing par interruption"). La finalité du permission marketing est d'inciter le client à entrer puis à accepter des niveaux croissants de permission, c'est-à-dire de consentement vis-à-vis d'une marque ou d'un produit, via un programme de marketing relationnel.Son dernier livre, "Linchpin" publié en 2010, va au-delà du marketing pour venir aborder le développement personnel. Seth Godin a par ailleurs indiqué que ce serait son dernier livre sous la forme de simple livre en papier, car le format ne lui permettait pas de diffuser son ...

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