French edition of Digital Cowboys.
The new generation has grown up with social media and a constant use of information technologies. They are now arriving on the employment market and therefore upsetting corporate culture and leadership models known up to this point.
Even though these young experts, who the author calls "Digital Cowboys", have different work methods and their own language, they also are at the heart of the value creation network.
How can a leader face those changes and exploit this new generation's remarkable productivity? No Fear relies on personal experience from international firms' manager ; it shows the way to follow for any leader who wants to make his or her company, as well as his or her partners, grow in the digital age.
This book provides testimonies of CEOs from Europe and emerging countries. The approach of international groups' managers is especially interesting for global companies.
Includes contributions from experts Arkady Dvorkovic, assistant to the President of the Russian Federation, Bill Fischer, technological management teacher at IMD business school in Lausanne, Alex Lin, foundes and CEO of ChinaValue.Net, Kari Hakola, former vice-president of Finnish company Tieto, Mårten Mickos, CEO of Eucalyptus Systems and open source cloud computing platforms' leader, Victor Orlovski, assistant general manager of Sberbank, Philipp Rosenthal, expert on marketing and sales in the industrial sector, and Birger Steen, general manager of Parallels, world leader of cloud computing services.
Translation : Minna Movallali
Ebook available here !
For Kindle : here !