In this book, you will discover the new tendencies of alternative and unconventional marketing of tomorrow ("ambient", "ambush","stealth" and "viral marketing"), as well as valuable advice to optimize your street marketing campaign and the buzz which comes along with it.
Street marketing represents opportunities for every manager who wants to cheaply promote his catalogue to customers which are harder to convince every day.
Bernard Cova, teacher at Kedge Business School, helped leading the researches about marketing.
Introduction by Michel & Augustin.
Ebook available here !
For Kindle : here !