The Whuffie factor
First published in the USA by Crown Business (Random House)
Grand is a breakthrough book, providing the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities. As Tara Hunt has found, online success comes from building a community and being part of it – not by pushing a product or service. If you want to learn the secret sauce behind Facebook, Twitter, or YouTube, you have to use them until you love them.
Tara Hunt, is the co-founder of Citizen Agency, a community marketing consulting firm, and has proven, says Jimmy Wales, the cofounder of Wikipedia, “the power of grass roots organizations that really represent the future of business.”