Archives par mot-clef : disruption

Could your innovation turn non-consumers into clients?

Sometimes, market researches can be misleading. Your clients do not seem interested in your disruptive innovation. Actually, this disruptive innovation could interest non-consumers whom you did not identify yet. Philippe Silberzahn explains how a disruptive innovation can turn a non-consumer into … Continuer la lecture

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Zara: How can you thrive in a declining industry?

In Europe, textile industry has been considered for decades as a declining industry, mostly because of price competition. But in his book A Manager’s Guide to Disruptive Innovation, Philippe Silberzahn, analyses the example of Zara and shows that a disruptive business … Continuer la lecture

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Do you really know why Kodak failed?

Kodak’s failure is often used as an example of business blindness and inability to anticipate the impact of new technologies. But it is far from being so simple. Philippe Silberzahn, in his book A Manager’s Guide to Disruptive Innovation, uses … Continuer la lecture

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