L'innovation frugale

French version of Frugal Innovation

How to Do More With Less


by the authors of the best-seller Jugaad Innovation


  Introduction to the French version by Vianney Mulliez, CEO of AUCHAN MAN

In this book, you will find out how companies from developped countries learn how to innovate in a faster, better and cheaper way.

• A less ressource-consuming fashion to create value which is developping accross Europe, USA and Japan.

• A new state of mind and an innovation strategy which relies on five tendancies: sharing consumption, circular economy, makers, sustainable development and digital.

• More than 50 examples of pioneering companies.

• A turnkey action plan for managers and business managers.

"The practical roadmap and numerous cases in this book find the beat of the new customer-led world order, where velocity, synergy, empathy and involvement come standard. The future will be about doing more with less, and here we see how" Kevin Roberts, CO Worldwide of Saatchi & Saatchi.

"Nowadays, frugal innovation has become an essential business strategy in developped economies, where consumers are asking for affordable and sustainable products. In the 21st century, no business leader can ignore the paradigm whose detailed description is made in this book". Carlos Ghosn, CEO of L'Alliance Renault-Nissan

Translation from English by Anaïs Bon 

Published with the kind permission of Profile Books (French version of Frugal Innovation, How to Do More With Less). 


You may order the e-book on Izibook, Kindle Kobo et Itunes !

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