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Gagner avec le digital

How to succeed in your digital transformation, regardless of the size of your business and your industry

The French version of: Leading Digital: Turning Technology into Business Transformation 

Published with the kind permission of Harvard Business Review

Translated by Philippe Blanchard

If you think that digital transformation is designed for stars from the Silicon Valley or for start-ups only... well, you're wrong! Digital has already deeply changed business.

The authors provide us with a detailed analysis of 400 traditional companies which succeedeed in this transformation: Nike, Pernod Ricard, Pages JaunesLloys Banking Group and many more. They reveal how theses groups started from practical problems to solve them with digital, in order to gain a competitive advantage and increase profitability.

This book will help you define your vision of digital for your business, identify the steps of the transformation with your teams and mobilize them on this project to best take advantage of digital.

George Westerman

George Westerman
G. Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. His research and teaching help senior executives drive competitive advantage with digital technology. He is coauthor of two award-winning books: The Real Business of IT (2009) and IT Risk (2007).

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Didier Bonnet

Didier Bonnet
D. Bonnet is a Senior Vice President at Capgemini Consulting, where he serves at Global Practice Leader and heads Capgemini Consulting's Digital Transformation program. He has more than twenty-five years' experience in strategy, internet economics, globalization, and business transformation for large corporations.

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Andrew McAfee

Andrew McAfee
A. McAfee is Co-Director of the MIT Initiative on the Digital Economy. He has also held appointments at Harvard Business School and Harvard's Berkman Center for Internet and Society. In 2008, McAfee was named number 38 on the Ziff Davis list of the "100 Most Influntial People in IT". He as also named one of the fifty most infuential people in business IT, by Baseline Magazine. He is coauthor of The Second Machine Age (2014) and Race Against the Machine (2011), and the author of Enterprise 2.0 (2009).

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