La carte des différences culturelles - 8 clés pour travailler à l'international

Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own.


Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.


Mixing cultures so different as the British and the Japanese one, the Brazilian or the German one, can be funny but also disastrous. Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals.


In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.


She gives simple and efficient ways to analyze each culture, to understand the difference between one and another, and to keep in mind cultural relativity. This is key to any successful work in a multicultural environment : never forget that French people are always late to German's mind, but incredibly rigid on schedule for Indian people. Cultures have to be compared but also classified on eight scales to understand where the major differences stand and not to fall in avoidable misunderstandings and tensions.


A must-read for any person who has to work with other cultures.


Published with the kind permission of PublicAffairs, translated into French by Philippe Blanchard. 

Erin Meyer

Erin Meyer
Erin Meyer teaches at INSEAD, one of the most prestigious management school in the world. She focuses her work on how the greatest leaders in the world navigate through cultural differences. During the time she spent in Africa, in Europe and in the United States, Erin Meyer was able to study communication patterns and business models of a lot of regions. Her work has been published in the Harvard Business Review and in the New York Times.

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