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L'expérience, le nouveau moteur de l'entreprise

Inès Pauly and Christophe Rebours present the new model they want for companies: a growth based on the customer's experience, respect of all the stakeholders and consideration of people's real needs.

When business combines design and human sciences (sociology, anthropology…), it gives an opportunity to companies to change their perspective on their activities and to focus their innovationoin authentic and real needs. By observing how men behave and responding to deep needs, companies can generate growth which will lead to value and general well-being.

They study companies where these process already exist, and where their result show that a major change is possible.

Contributors : Bruno Aidan, Jean-Marc Borello, Jean-François Caron, Marc Delbreil, Dominique Desjeux, Alain Dufossé, Paul-François Fournier, Arnault Gournac, Sophie Heller, Antony Masson, Frédéric Mazzella, Jean-Daniel Muller, Frédérique Pain, Philippe Picaud, Jean-Michel Ricard, Laetitia Ricci, Gilles Rougon, Philippe Silberzahn, Stéphane Thirouin, Cécile Troquart.

 

Inès Pauly

Inès Pauly
Inès Pauly is a consultant for entrepreneurs and for start-ups and innovative companies' founders. She helps them accelerate their growth and build new markets. Her expertise includes marketing, communication, digital transformation, management and strategy. She uses it for rapidly growing industries: smart cities, serious games, mobile advertising, digital recruitment, social media and new technologies.

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Christophe Rebours

Christophe Rebours
Christophe Rebours founded InProcess, an innovation agency which he is the CEO of. For about 15 years, he has been leading researches within InProcess Lab™ a research Lab, on the value of design and human sciences as growth levers for companies. He elaborated I.R.I.S. with his team, a scientific innovation method that some large groups worldwide implemented (LVMH, Samsung, L'Oréal, Nestlé, Vinci, Meetic…)

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