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A manager's guide to disruptive innovation

Somewhere, a startup is at work disrupting your business. What can you do about it? How can your company avoid the fate of once highly successful firms such as Kodak or Blockbuster?

This book unravels the mechanisms of disruption, explains why great companies fail, and proposes concrete ways to turn disruptions into opportunities. Its key message is this: Failure in the face of disruption is not due to a lack of creativity, limited resources, or a resistance to change. Failure is the unintended consequence of applying "good" management practices. The solution to success lies in modifying these practices and this book will tell you how.

An ideal introduction to the topic, A Manager’s Guide to Disruptive Innovation is packed with interesting case studies and anecdotes of organizations faced with disruptive innovation.

This book offers you:

• A deep insight into the workings of Disruptive Innovation.

• Actionable steps to protect and nurture disruptive projects.

• Practical suggestions to transform your company’s management practices to become more innovative.

Philippe Silberzahn

Philippe Silberzahn
As a consultant, keynote speaker and management educator, Philippe Silberzahn works with large companies confronted to disruptions in their markets. A recognized expert in innovation and entrepreneurship, he has authored and co-authored five books as well as many academic articles on these topics. After a long career as an entrepreneur, he is now an Associate Professor at emlyon Business School in France. He is also a Research Fellow at the Ecole Polytechnique in Paris, France and a visiting lecturer at HEC Paris and CEDEP Fontainebleau. He holds a PhD from Ecole Polytechnique in Paris, France and an MBA from the London Business School.

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