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Today, we hear a lot about new concepts that are supposed to help rethink management through a “maker” approach, as “design thinking” has become the horizon of innovation. However, oddly enough, decision makers spend their days reading reports, conducting meetings in boring rooms and sometimes, leading creativity workshops on Post-Its.

 

The first and the most natural tool we have is our body: building models means thinking with one’s senses and hands.

 

Based on their experience in various companies, the authors explain how to solve the problems that stakeholders face in their companies in a more practical and efficient way than by using words and writing. This book contains photos and sketches and it shows how to quickly test ideas and question them rather than using a long planification system.

 

In order to do so, there is no need to invest in a Fab Lab or to hire genius tinkers, even if they can prove to be highly valuable. On the contrary, the authors’ experience shows that when decision makers actually have to DO something practical, the whole process is more efficient.

 

By making the reader rediscover the role of models in management and innovation, Maquetter (Building Models) shows that they come as a very handy tool. For managers models help bridge the gap between strategy and operations.

 

Nicolas Minvielle

Nicolas Minvielle
Nicolas has a doctorate in economics. He is in charge of the Specialized Master in Design marketing and creation for Audencia Business School (French Business School). He wrote about ten books on design and innovation and he cofounded Making Tomorrow.

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Martin Lauquin

Martin Lauquin
Martin is a serial entrepreneur. He promotes the mix of managerial and creative approaches to help decision-makers think outside the box. He confounded the collective Making Tomorrow and he holds conferences at business and design schools.

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Olivier Wathelet

Olivier Wathelet
Olivier Wathelet is an anthropologist. He founded “Users Mater” to help organisations integrate users in their innovation process and in the way they build the future.  

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