C'est ça, le marketing
For the first time in This is marketing, Seth Godin gives an accessible and timeless explanation of all he knows about marketing.
His approach lies on one main idea: good marketers do not use consumers to solve the problems they face in their companies, they use marketing to solve the issues of human beings. They do not want to make an impression, they want to make the world a better place. When marketing is genuinely powerful, it is generated by generosity, empathy and emotion.
Thanks to This is marketing, you will find out how to identify the smallest viable public. Generate trust on your market and get the permission to be connected to it. Use the language of your fans. Find the courage to create and release tension. And, more important, give your public tools and story they need to meet their objectives.
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