The author : Cary J. Broussard

Currently, Cary J. Broussard is a strategy consultant. She helps companies target female customers better. She also holds conferences on women's professional development.

She began her career as a communication director for the American Cancer Society. After being an assistant press agent for the American Senator Howard Baker, she became press manager for Peabody Hotel in Memphis. She finally opened her own agency when she was 29.

Her taste for the hospitality industry drove her to Wyndham International hotels group.In charge of diversity, she quickly became senior vice-president by implementing a program for travelling business women.

In 2006 she was elected one of the most extraordinary women of the hospitality industry by the Hospitaliy Sales & Marketing Association International (HSMAI).

She lives in Dallas, Texas.