Enchantment: The Art of Changing Hearts, Minds, and Actions

First published in the USA by Portfolio (Penguin US)

Enchantment is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.
The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.
Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too.
If you want to change the world — or even part of the world, this book is for you. To interact with the Enchantment community, go to the Enchantment Facebook page.

Guy Kawasaki

Guy Kawasaki
Guy Kawasaki knows what he is talking about. He left his prestigious Macintosh brand evangelist position at Apple to participate in the founding of various startups. He is the Director of Garage Technology Venture, a venture-capital company for young entrepreneurs. He also leads Alltop, which lists the flow on the best blogs and websites. alltop.com/. He is a Google counselor for Motorola, and has become chief evangelist for Canva, an online design service.  He is a guide and inspiration for thousands of entrepreneurs who run to the conferences he holds in the whole world. He is a reference on Twitter and on several social media. His "supreme" startups are Nic, Noah, Nohemi and Nate, his four children. Blog : http://blog.guykawasaki.com/

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