Reality Check

First published in the USA by Portfolio (Penguin US)


 “Buy two copies of this book. One to rip pages out of, mark up, copy, and tack on the wall. And one to give away to your clueless colleague. Oh, better make that three copies. Four?”? Seth Godin

“The key word in describing this book is useful. Like a good travel guide, it’s packed with smart and current advice that you can actually apply. Easy to navigate and fun to read, this is the perfect manual for business today!”
Emanuel Rosen, author of The Anatomy of Buzz Revisited

“Now I know what they mean when they talk about ‘encyclopaedic knowledge.’ They mean Guy Kawasaki. This book is the proof.”
Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures


If the two most popular words in your company are “partner” and “strategic,” and “partner” has become a verb, and “strategic” is used to describe decisions and activities that don’t make sense, it’s time for a reality check. Reality Check is a compilation of Guy’s best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices.

This is a mere sampling of the book’s topics:
How to get a standing ovation
The art of schmoozing
How to create a community
The top ten lies of entrepreneurs
Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask