Marketing and Social Geolocation

Geolocation is the new marketing tool!
Marketing and Social Geolocation helps storekeepers, large retailers, entrepreneurs and agencies using the power of geolocation to increase their business, and helps any given reader to understand how he can benefit from this new marketing tool : coupons, reductions...This book provides information on how to build marketing strategies, to create accounts and to select the best application for the reader’s needs, turning geolocation into a great asset.
Marketing and Social Geolocation is for entrepreneurs, PRs, marketing agencies, students, and people interested in the power of social networks.
 
The authors:
Clément Vouillon has an HEC degree in Management and New Technologies, specialised in e-Business?Louis André is a consultant in Social Media for Addiction Agency.

Clément Vouillon

Clément Vouillon
Clément Vouillon studied engineering at the Institut polytechnique of Grenoble (an engineering school). He has a Master's degree in Management New Technologies, specialty E-Business from HEC (top French business school). He began his entrepreneurial adventure by cofounding his first Internet startup related to education: edoboard.com. He is a startup lover and in 2009, he created a blog which closely analyzes innovation for phone and web services, and among other things, social geo-tracking. Even if it is still quite confidential in France, he felt it had a great future ahead.    On his blog, he was able to know and exchange with the first community of mobile geo-tracking lovers and with professionals too, which helped him build his expertise. Clément Vouillon regularly speaks at HEC's companies incubator (HEC is the to...

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Louis André

Louis André
Louis André is an Engineering and Digital Communication Management Expert. He was trained at a French Web School, where he administrated one of the best 30 French Junior Companies.   During his career, he helped companies conceive and implement their Web projects (including Microsoft, the national French rail company Voyages-SNCF, Procter&Gamble, MDS Merck and Eurosport). After meeting Naveen Selvadurai's (one of the founders of Foursquare), he cofounded welovegeoloc.com, a blog based on news on geo-tracking social media. He has an active role of evangelist for Location Based Service. Today, he shares his time between his job of social media project manager for ADDICTION Agency in Paris and the classes he teaches in great schools. Website (or blog):

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