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Community Management : strategies and good tips to interact with your online communities

Whichever your area of activity is, developing an online community is not enough: you need to determine your objectives, to work an appropriate strategy out and to respect a number of customs. Communication and marketing are in the process of mutation, and your communities may become your organization’s best representatives if you learn to converse with them, to develop your trust assets and to communicate your information optimally. Managing these online groups’ activity to develop the enterprise: such is the role of the community manager.
Throughout this practical and clear guide, supplemented with many interviews and illustrative diagrams, three experienced community managers (Catherine, Benoît and Sylvain) offer you much advice to start, pick the best tools (for your blog, Facebook, Twitter…) and optimize your ongoing move. You will also discover accounts of those who developed genuine community spaces in areas as diverse as media, music, politics, university, services, food processing…

Catherine Ertzscheid

Catherine Ertzscheid
Catherine Ertzscheid is an ethnologist. She has been working with communities in the broad sense for many years. She was in charge of qualitative studies on Health, Culture and Research and she worked with and for a wide range of groups of individuals.Therefore, she naturally evolved to freelance community management, in order to bring her knowledge, experience and skills to various communities. After working for a long time on sensitive issues, she is now familiar with conflicts issues, notably on social media. Today, she helps various large groups, start-ups, agencies and associations implement their social media and community management strategies. Website (or blog): www.nunalik.com

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Benoît Faverial

Benoît Faverial
In 2002, Benoît Faverial was one of the firsts to work in what was not called "Community Management" yet. Until 2009, he created, managed and conducted leisure and health communities and made sure they were living. After that, he became assistant director for Publicis Consultants Net Intelligenz until 2012. As an expert of influence strategies and online reputation management, he helped a lot of clients with their transition towards digital culture. Today, he accompanies his clients within Human Forum, a structure dedicated to social media that are partners of Salesforce and of the Meanings agency. This agency was created in 2013 with another communities pioneer in France, Nhu Ba Ky Ngo.

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Sylvain Guéguen

Sylvain Guéguen
Sylvain Guéguen has a Master's degree in marketing and companies management. Since 2005, he has been working for several agencies and advertisers as a digital marketing and community management consultant. He first worked in an agency where he implemented and followed up on Web communication projects for diverse clients: major accounts, SMEs or institutions. Then, he decided to come back to French Brittany, where he was born, to accompany his own clients as a freelancer on issues related to digital marketing strategies and to communities.  Twitter: @akostic  

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