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Social Pollinisation

Social pollination is simply brands and organizations populating social media sites with content to let the message spread further than traditional marketing techniques would allow. In the past, company websites were a place for people to learn about brands; now, people turn to social media sites for this information. In response, companies are creating content that can be shared easily across social platforms. Social pollination is about embracing the power of communities and using it to your advantage.

What you will learn in Social Pollination :

• The 7 business goals social media is best suited for
• How to create a social media strategy that makes sense for your business goals
• Which specific platforms YOU should build a presence on
• The 12 social media success factors and how you can optimize them to go viral using any social media tool
• How to create content that people want to share
• How publicity and advertising can improve your results
• Advanced techniques to measure your social media campaigns
• How to build a social media team and optimize your time with social media

Monica O'Brien

Monica O'Brien
Monica O'Brien is a famous social media specialist in the United States. She is in charge of the Digital department of Fizz, a viral marketing agency. She is also a consultant on social media strategy for startups and for small and medium companies. Monica has a MBA in strategy, marketing and entrepreneurship (University of Chicago) and she has a degree in computer science. She lives in Chicago with her husband and her westie, Mia.

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