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Tribes: We Need You to Lead Us

First published in the USA by Portfolio (Penguin US)

"Tribes is an inspirational book, not as a "how-to-lead" book. Tribes help us to find that leader within each of us. You don't have to be the president or the CEO to lead. And perhaps your area of leadership doesn't even involve your work.
May be there is a cause you feel so strongly about (AIDS, breast cancer, heart disease, disadvantaged children, whatever) that you feel compelled to step into a leadership role.
The truth is, that now, no one is powerless. We all have a voice. Seth Godin's Tribes reminds us that there is a leader living inside each of us. It is up to us to live up to the calling of leadership and to realize that we can lead the change we would like to see in our own corner of the world." Facebook, Twitter and other social networks allow us to do so.

Seth Godin

Seth Godin
Seth Godin (born July 10th, 1960) is an American entrepreneur and former direct marketing manager at Yahoo. He is also a writer and a successful speaker. He popularized permission marketing, an approach of communication and advertising in which permission is asked to the target first as opposed to interruption marketing. The point of permission marketing is to push the client to enter and then to accept growing levels of permission (or consent) for a brand or a product through relational marketing. His book Linchpin was published in 2010. It goes beyond marketing to deal with personal development. The books he wrote after that one promote professional accomplishment. They encourage people to be unique and to start. In February 2012, Seth Godin published a manifesto for free download: Stop Stealing Dreams

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