Linchpin: How to Drive Your Career and Create a Remarkable Future

First published in the USA by Portfolio (Penguin US)

In this International bestseller, Seth Godin uncovers the qualities that make some workers indispensable and shows how you can harness your choices, your future, and your potential to make a huge difference in whatever field you choose.
Preface by Marylene Delbourg Delphis here (in English).

Seth Godin

Seth Godin
Seth Godin (born July 10th, 1960) is an American entrepreneur and former direct marketing manager at Yahoo. He is also a writer and a successful speaker. He popularized permission marketing, an approach of communication and advertising in which permission is asked to the target first as opposed to interruption marketing. The point of permission marketing is to push the client to enter and then to accept growing levels of permission (or consent) for a brand or a product through relational marketing. His book Linchpin was published in 2010. It goes beyond marketing to deal with personal development. The books he wrote after that one promote professional accomplishment. They encourage people to be unique and to start. In February 2012, Seth Godin published a manifesto for free download: Stop Stealing Dreams

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