The author : Seth Godin

Seth Godin (born July 10th, 1960) is an American entrepreneur and former direct marketing manager at Yahoo. He is also a writer and a successful speaker.


He popularized permission marketing, an approach of communication and advertising in which permission is asked to the target first as opposed to interruption marketing. The point of permission marketing is to push the client to enter and then to accept growing levels of permission (or consent) for a brand or a product through relational marketing.


His book Linchpin was published in 2010. It goes beyond marketing to deal with personal development. The books he wrote after that one promote professional accomplishment. They encourage people to be unique and to start.


In February 2012, Seth Godin published a manifesto for free download: Stop Stealing Dreams. This text is made of 133 paragraphs, each one proposing an idea, a paradox, a proposal for the education system: Seth Godin's goal is to shake the establishment in order to move on, to progress, and to have teachers, parents and citizens react.


His manifesto was translated into French by the community of his fans. It is available on Diateino's wiki. 


Blog : http://sethgodin.typepad.com/

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