L'innovation Jugaad

Jugaad is a popular hindi word which may be roughly translated as "the art of conceiving clever solutions", which is widely practiced in emerging countries. It litterally is the art to "do more with less", in difficult conditions.


In a world where financial and energy resources are more and more limited, western companies are more and more inspired by the art of conceiving clever solutions which are developed in emerging countries.


Jugaad entrepreneurs perceive these pressures as so many incentives to innovate. This book highlights the way these jugaad innovators think and act. It identifies precious lessons from which the West may benefit.

To adapt this book, 8 French innovative company managers were interviewed.

We are at you disposal for large orders. (contact@diateino.com)

 

Cover picture : © Avinash Chugh 

French edition printed courtesy of WILEY.

French translation of Jugaad Innovation

French edition : Preface by Carlos Ghosn

Translation-adaptation : Jean-Joseph Boillot

 

Ebook available here !

For Kindle : here !

Diateino has selected for you :

Simone Ahuja

Simone Ahuja
Simone Ahuja created Blood Orange, a strategy and marketing consulting agency based in Minneapolis and Mumbay. The agency specializes in emergent countries.

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Jaideep Prabhu

Jaideep Prabhu
Jaideep Prabhu is the full professor of the Jawaharlal Nehru academic chair of Indian business and management. He isalso the director of the Centre for India & Global Business at the Judge Business School of the University of Cambridge.

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Navi Radjou

Navi Radjou
Navi Radjou lives in Palo Alto in the Silicon Valley, California. He has an impressing number of occupations. He is a strategy consultant and a specialist of innovation and leadership. He is a fellow for Judge Business School, (University of Cambridge). He speaks at the Global Agenda Council on Design Innovation, for the World Economic Forum and he is a chronicler for the Harvard Business Review. Navi was awarded the prestigious Thinker50 Innovation Award in 2013. Navi co-wrote the best-seller Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. The Economist called it "the most comprehensive book yet to appear on the subject " of frugal innovation. Navi also participated in writing From Smart to Wise : Acting and Leading with Wisdom, publish...

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