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La Supercherie d'Icare

You know the legend of Icarus. He disobeyed his father, who warned him not to fly too close to the sun, and he drowned into the sea. The moral seems clear: do not take too many risks, stay within your safety zone, follow the experts' advice, do not desobey. It is also what your leaders want you to believe!

The other forgotten part of the legend is that, by flying too low, too close to the sea, Icarus is at risk of being caught by the waves. By sticking to your safety zone, you may sink. Yet in a connected economy, the safety zone has moved.

Creativity, art, the capacity to move people are now more valuable than anything. Your only chance to express yourself, to be heard, and to make a difference!

French translation of The Icarus Deception: How High Will You Fly? by Seth Godin

Translated into French by Hélène Soldano

Published with the kind permission of Portfolio


Seth Godin

Seth Godin
Seth Godin (born July 10th, 1960) is an American entrepreneur and former direct marketing manager at Yahoo. He is also a writer and a successful speaker. He popularized permission marketing, an approach of communication and advertising in which permission is asked to the target first as opposed to interruption marketing. The point of permission marketing is to push the client to enter and then to accept growing levels of permission (or consent) for a brand or a product through relational marketing. His book Linchpin was published in 2010. It goes beyond marketing to deal with personal development. The books he wrote after that one promote professional accomplishment. They encourage people to be unique and to start. In February 2012, Seth Godin published a manifesto for free download: Stop Stealing Dreams

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