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La Supercherie d'Icare

You know the legend of Icarus. He disobeyed his father, who warned him not to fly too close to the sun, and he drowned into the sea. The moral seems clear: do not take too many risks, stay within your safety zone, follow the experts' advice, do not desobey. It is also what your leaders want you to believe!

The other forgotten part of the legend is that, by flying too low, too close to the sea, Icarus is at risk of being caught by the waves. By sticking to your safety zone, you may sink. Yet in a connected economy, the safety zone has moved.

Creativity, art, the capacity to move people are now more valuable than anything. Your only chance to express yourself, to be heard, and to make a difference!

French translation of The Icarus Deception: How High Will You Fly? by Seth Godin

Translated into French by Hélène Soldano

Published with the kind permission of Portfolio


Seth Godin

Seth Godin
Seth Godin (né le 10 juillet 1960) est un entrepreneur américain, ancien responsable du marketing direct de Yahoo, ainsi qu'un auteur et conférencier à succès sur des problématiques du marketing.Il a notamment popularisé le thème du permission marketing ("marketing par permission", un mode d'approche de la communication/publicité qui demande l'autorisation des personnes ciblées, contrairement au "marketing par interruption"). La finalité du permission marketing est d'inciter le client à entrer puis à accepter des niveaux croissants de permission, c'est-à-dire de consentement vis-à-vis d'une marque ou d'un produit, via un programme de marketing relationnel.Son dernier livre, "Linchpin" publié en 2010, va au-delà du marketing pour venir aborder le développement personnel. Seth Godin a par ailleurs indiqué que ce serait son dernier livre sous la forme de simple livre en papier, car le format ne lui permettait pas de diffuser son ...

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