La Supercherie d'Icare
You know the legend of Icarus. He disobeyed his father, who warned him not to fly too close to the sun, and he drowned into the sea. The moral seems clear: do not take too many risks, stay within your safety zone, follow the experts' advice, do not desobey. It is also what your leaders want you to believe!
The other forgotten part of the legend is that, by flying too low, too close to the sea, Icarus is at risk of being caught by the waves. By sticking to your safety zone, you may sink. Yet in a connected economy, the safety zone has moved.
Creativity, art, the capacity to move people are now more valuable than anything. Your only chance to express yourself, to be heard, and to make a difference!
French translation of The Icarus Deception: How High Will You Fly? by Seth Godin
Translated into French by Hélène Soldano
Published with the kind permission of Portfolio