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Where to Play

Most entrepreneurs and innovators do not spend enough time identifying and analysing market opportunities. If an opportunity presents itself, they seize it and do not consider other options. It is a common mistake which results in not choosing the best market and being locked in one direction.

 

Where to Play will help you elaborate agile strategies and to examine all your market options in a practical, clear and structured way thanks to three tools: the Market Opportunity Set, the Attractiveness Map and the Agile Focus Strategy.

 

Thanks to this practical and visual guide, you will be able to enjoy the best potential of your innovation!

 

Find more about the book on the website: www.wheretoplay.co

 

Sharon Tal

Sharon Tal
Sharon Tal is a well-known tech sart-up marketing speaker. She is one of the founders and former administrators of the Centre for entrepreneurship of Technion, Israel Institute of Technology.

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Marc Gruber

Marc Gruber
Marc Gruber is the vice-president of innovation and a teacher at the école Polytechnique de Lausanne. He is co-managing editor of one of the best scientific management magazines, the Academy of Management Journal. He is known worldwide for his work on innovation, entrepreneurship and tech marketing.

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