The author : Jacques Birol

Jacques Birol is new ideas lover. He helps companies and entrepreneurs succeed. His method relies on a new communication approach. It was designed for change and innovation: Dream/Enlighten/Reinsure (Rêver/Eclairer/Rassurer ®).


Jacques Birol Graduated from HEC (top French business school) and was trained in California. He is the director of LESS&MORE, a firm he founded. He cofounded the website KELJOB.COM and he used to be the president of the Publicis Etoile agency.


He teaches at HEC (top French business school) and at the École des Mines (prestigious French engineering school).

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