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La success story IKEA

Growing does not necessarily mean becoming the biggest or the best, nor enriching shareholders and managers. A company may meet the challenge of growth while offering products of quality for affordable prices and promoting strong social and environmental values.


In this book, you will also find out :

- How IKEA managed to develop a strong brand identity while cultivating its products' originality ;

- How this emblematic company established itself in the entire world, transforming the difficulties it faced into new groth opportunities ;

- Why stakeholders stability - paradoxically - favours risk taking on new markets.

The honest account from Ander Dahlvig, CEO and President of the IKEA group from 1999 to 2009, allows you to understand the origins of the success of this global furniture giant.


Ebook available here !

For Kindle : here !

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